OPPO, the world’s leading smart device brand, has launched the 2121 Future Photography Project, a campaign to encourage people from around the world to capture and share the everyday memories they want to preserve for the next 100 years.
The purpose of this is
simplistically sentimental – to recognize that there is beauty around us everywhere,
every day. From the people we encounter, to the food we eat, to the animals we
play with, to the architecture that we see around us, or to the natural
environments around us that take our breaths away. These things that we
encounter every day should be documented and remembered and appreciated, not
just by us but by our descendants as well.
OPPO’s Global Brand Ambassador,
Academy-Award winning actor Eddie Redmayne, unveiled the Project in a video,
inviting smartphone users to think about the images they want to capture, share,
and save for the future.
#DearFuture2121
Global Photography Project
OPPO’s 2121 Future Photography
Project invites people from all over the world to share photos, accompanied by
a message to the future; photos and messages that they believe people will
resonate with 100 years from now.
Inspiration for these shots can be
taken from everyday moments – the people around them, their space, or their natural
environment. It is a call-out to capture life’s meaningful memories and to
always hope for a better future. These photos, along with their messages, are
to be posted onto Instagram and tagged #DearFuture2121. If the photos are taken
with OPPO phones, the hashtag #ShotOnOPPO should be used as well!
#DearFuture2121
#MalaysiaFuture2121 Photography Contest
Locally, OPPO Malaysia is taking
part in this celebration of everyday moments as well with its Future
Photography Contest. The theme and purpose of this contest is rather simple and
in line with what is being done globally – to preserve our beloved Malaysia for
our #DearFuture2121.
From now till the 25th
of June 2021, Malaysians are invited to snap a photo from one of these three
categories:
1. Nature
2. City / Landscape
3. Humanity (Portraits / Culture)
Pictures taken are to be uploaded onto Instagram and @OPPOMalaysia must
be tagged. The hashtags #DearFuture2121 and #MalaysiaFuture2121 must be
included into the captions. Moreover, the hashtag of your chosen category must
be included as well (i.e. #DearFutureNature, #DearFutureLandscape,
#DearFutureHumanity).
If you are an OPPO user, OPPO invites you to add the hashtag #ShotOnOPPO
too!
OPPO Malaysia’s #DearFuture2121 photography contest will feature many
attractive prizes worth a total of RM65,000 to be won, including:
|
Grand Winners |
||
|
Winner Category |
Prize |
Quantity (Total) |
|
1st Prize |
OPPO Find X3 Pro |
1 |
|
2nd Prize |
OPPO Reno5 |
2 |
|
3rd Prize |
OPPO Reno5 F |
3 |
|
Consolation Prize |
OPPO Band |
5 |
|
Category Prize |
OPPO Watch 41mm |
3 |
|
Weekly Winners |
OPPO Enco Buds |
9 |
Upon completion of the national contest, five ultimate winners will be
picked for the ultimate cash prizes:
|
Ultimate Winners (to be selected from list of Grand & Partnering Media
Winners) |
|
|
Ultimate 1st Prize |
RM5,000 Cash |
|
1st Runner Up |
RM3,000 Cash |
|
2nd Runner Up |
RM1,500 Cash |
|
4th Place |
RM850 Cash |
|
5th Place |
RM500 Cash |
Through this campaign, OPPO hopes to encourage Malaysians to look for the
beauty around us. But more than that, the goal is for us to appreciate our
surrounding cultures and subjects that are uniquely Malaysian, therefore
preserving them so that those who will come after us in 100 years will have the
privilege of experiencing these things like we do.
For more information about OPPO
Malaysia’s Future Photography Contest, visit: https://oppomy.com/2121MalaysiaFuturePhotographyContest/
To know more about OPPO’s global Future Photography Project, visit: https://events.oppo.com/en/2121-future-photography-project/.
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